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| Commercial Partnerships |
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Welcome to my Commercial Partners Club in conjunction with Xero Competition! In 2007, for just £1,000 you can be one of Xero Competition's Commercial Partners! We have introduced our Commercial Partners Club to provide businesses with an entry level into Motor Sport. Our £1,000* Package includes:
A Commercial Partnership in Motorsport is an effective business development tool! There are numerous ways that companies can benefit from their involvement with a racing team, the following paragraphs outline some of them... By allowing your clients the chance, having arrived at a race meeting, of watching events unfold from the inner sanctum of the paddock. Your clients will not only be able to focus on supporting a branded race car, but will also be able to enjoy access to privileged areas such as the pit garage which will help engender a true sense of team involvement. To further enhance this experience, as part of the Dunlop Great & British Festivals we are able on the first day of the race meeting to take guests onto the track, allowing them to drive under the guidance of a qualified instructor, before experiencing the ride of their life in one of our Radical SR3's.
In addition to the extensive corporate hospitality possibilities, a partnership in motorsport with us will provide the opportunity to generate substantial brand exposure in a variety of different ways. Television: all the main events in the Dunlop Great & British Festivals are given television coverage on Sky, MotorsTV and ITV. Radical Championships get a dedicated half hour programme from each event, which are repeated numerous times, approximately eight seperate broadcasts on MotorsTV. Printed Media: In addition to general coverage by the motorsport press, Radical Sportcars and Dunlop purchase "Advertorial" space in the sport's leading weekly magazine, Autosport. This gurantees coverage of our races with reports and results. In addition to the conventional race coverage in magazines, to celebrate the successes realized by our partnership, full page colour advertisements can be utilized in magazines such as Autosport in order to further increase brand awareness. Electronic Media: The growth in Internet based publications over the last few years has seen several web sites offer quality coverage of endurance racing at considerable depth. In addition to the individual race and championship sites, sites such as dailysportscar.com, which was recently ranked 8th in a poll of global motorsport sites, and pistonheads.com, a British motoring site that receives approximately 350,000 hits per month, both give substantial race reports of a number of the events on our schedule. In addition to the media, a partnership with our team can raise brand awareness through direct interaction with those present at the circuit and we are able to provide a commercial partner with added value by offering promotional services such as the distribution of corporate literature. DUNLOP The two Radical Championships Xero Competition compete in The Radical Biduro and the Radical Enduro are the main feature races of The Dunlop Great & British Motorsport Festivals.
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Caterham Superlight available for track day driver tuition. Fully inclusive prices (including the car hire, instructor, track fees and all running costs) start from £850 depending on the venue and event. 

The Dunlop Great & British Motorsport Festivals are a recently new series of events launched in 2006. The unique feature of these high profile race meetings is the Friday track day which allows teams to entertain their guests on the track.